Sherwin-Williams, the approved automotive paint and coatings supplier for the Mercedes-AMG PETRONAS Formula One Team, announced a new video series showing mutual commitment to the innovation, performance and sustainability of their partnership.

Filmed in the team’s Brackley, England, headquarters — with clips from races around the world —the Mercedes-AMG PETRONAS Formula 1 Team members explain and demonstrate the meticulous process of what goes into preparing and painting its high-performance vehicles before every race, as well as the finite detail that goes into the preparation and application utilising Sherwin-Williams Ultra 9K^® paint. 

“We’re proud to continue supporting the Mercedes-AMG PETRONAS Formula 1 Team with our exceptional products, and this new video series examines in detail the essence, drive and professionalism of the team and its craftsmen,” says Anthony D’Acquisto, Global Vice President of Marketing, Automotive Finishes Division, Sherwin-Williams. “Both companies share an unwavering commitment to achieving ultimate performance, whether that be with our coatings or on the track.”  

Working with Sherwin-Williams and taking advantage of the vast expertise has been a great partnership experience. Both companies push the boundaries of technological and product performance. 

Toto Wolff

Principal and CEO, Mercedes-AMG PETRONAS Formula 1 Team

Sherwin-Williams Ultra 9K is an innovative, original equipment manufacturer-approved waterborne basecoat system that includes 64 pigment-rich toners and is supported by high-performing undercoats and clears in the Ultra System.

The new video series demonstrates three different stories of the paint selection, preparation and application process:

• Episode 1 — Proven Track Record: Focuses on shared values like consistency, reliability and quality, along with global support and a partnership built on trust.
• Episode 2 — Prepping for Performance: Demonstrates the Ultra 9K application process on the race car, highlighting its contribution to the car’s durability, lightweight performance and enhanced aerodynamics — no matter where in the world the race takes place.
• Episode 3 — Painted Perfection: Showcases the range of Sherwin-Williams products on the car, including their colour formulation expertise, consistency and reliability.  The team notes, “When they roll out of the garage, we want them to be looking their best when they hit the circuit. It’s what the world will see, and we want our car looking the best at all times.”

A Proven Track Record

In the first video, Sherwin-Williams reinforces its trusted partnership with the Mercedes-AMG PETRONAS F1 Team, now in its third year. The Company’s proven track record of excellence and commitment to customer satisfaction is evident through its delivery of high-performance products and responsive service. The Mercedes-AMG PETRONAS F1 Team highlights the adaptability and reliability of Sherwin-Williams, which are key to minimising downtime and maintaining peak performance in the fast-paced, global world of Formula 1. Built on trust, the partnership continues to thrive through seamless collaboration and mutual support.

Prepping for Performance

The car is painted before every race, so it’s crucial that the team uses reliable, high-performing products, like Sherwin-Williams Ultra 9K. This video points out the priorities leading F1 teams’ demand from their automotive paint suppliers:

·         Durability: High-quality paint provides a protective layer that helps prevent damage to the car’s body.

·         Reliable in all temperatures:Heat-resistant paints help maintain the car’s appearance and structural integrity.

·         Less weight: In racing, every ounce counts. Specialised paints are formulated to be lightweight, ensuring they don’t add unnecessary weight to the car.

·         Aerodynamics: The paint finish on a race car must be smooth and even to ensure optimal airflow.

Painted for Perfection

Why is the Mercedes-AMG PETRONAS F1 car painted versus wrapped? The team answers in this video, and walks through different Sherwin-Williams products and how they offer a greater level of consistency, durability and smooth finish. It also features colour formulation and sustainability (less coats utilised and an eco-friendly clearcoat).

For more information:

·         Mercedes-AMG PETRONAS Formula One racing team, visit https://www.mercedesamgf1.com/

·         Sherwin-Williams sponsorship of the Mercedes-AMG PETRONAS Formula One Racing Team, visit Mercedes-AMG PETRONAS F1 Team | Sherwin-Williams

·         Sherwin-Williams Ultra 9K, visit https://bit.ly/3uDXBU1.

Sherwin-Williams Automotive Finishes, visit https://industrial.sherwin-williams.com/na/us/en/automotive.html