Sherwin-Williams has launched Forte Urethanized Acrylic, a high-performance coating designed for both vertical and horizontal surfaces. The product can be used by both contractors and homeowners. Forte Urethanized Acrylic offers users versatility and productivity. From high-traffic floors to exposed metal structures, Forte Urethanized Acrylic provides an innovative solution for a wide range of both interior and exterior surfaces. Its quick return to service allows foot traffic to resume after just four hours, and forklift traffic after twenty-four hours, maximizing convenience and productivity. Forte Urethanized Acrylic has been named a finalist in the 2026 Best of IBS Awards in the Most Innovative Building Material Product category.

“We are incredibly excited about the versatility that Forte™ Urethanized Acrylic offers; this product reflects decades of coating innovation focused on real-world applications,” says Dennis Fiorilli, Senior Director of Product Excellence at Sherwin-Williams. “Users don’t have to compromise and can feel confident in the paint’s durability, adhesion, and quick return to service capabilities that result in a seamless painting experience.”

Source: Sherwin-Williams

Forte Urethanized Acrylic demonstrates Sherwin-Williams’ commitment to developing coatings that make building easier, faster, and more durable. It can be applied directly to metal and concrete with no primer required. Its durable formula is corrosion, chemical, and weather resistant, and offers a quick dry time and return to service for maximum efficiency and minimal disruption.