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Highlighting expertise, innovations for automotive, industrial suppliers
March 31, 2026
By: KERRY PIANOFORTE
Editor, Coatings World
PPG will showcase its latest advancements in pretreatment and electrocoat technologies for the automotive and industrial coatings sectors at the ECOAT 26 Conference, held April 7-9 at the Omni Orlando Resort in ChampionsGate, Florida.
PPG, a pioneer in electrocoat, will feature its portfolio—including PPG POWERCRON, PPG ENVIRO-PRIME EPIC and PPG FRAMECOAT electrocoat technologies—alongside digital service tools like the PPG AIM AUTOMATE paint shop performance software. Furthermore, PPG will showcase its Coatings Services, the industry’s most comprehensive range of application services, technologies, and value-enhanced services delivered by expert professionals.
These innovations are engineered to reduce environmental impact while simultaneously lowering operational costs by increasing production speed and efficiency. By minimizing chemical waste, lowering curing temperatures, and offering digital tools that ensure precision on corrections and rework, PPG helps customers meet sustainability goals.
Jordan Talmadge, PPG global market director, Automotive OEM Coatings, will deliver the keynote address on April 9, entitled “Navigating Change: Coatings Industry Transformation from Past Lessons to Future Strategy.” The session will explore macro trends, including AI-driven innovation and digital transformation, the global push for sustainability, and how to thrive in a volatile market. (Source: PPG)
“Our legacy in electrocoat gives us a unique perspective on where the market is headed,” said Talmadge. “At ECOAT 26, we’re showing that the intersection of digital tools such as PPG AIM Automate and sustainable chemistry isn’t just a concept, it’s how our customers will win in an increasingly complex market. Our goal is to provide the clarity needed to manage market shifts with strategies that prioritize both operational efficiency and environmental responsibility.”
On the evening of April 8, PPG will host an interactive experience for attendees to demonstrate how PPG’s latest innovations help customers reduce costs, elevate product performance and drive productivity.
ECOAT is a biennial event dedicated to electrocoating education and networking. To learn more, visit www.ecoat.events.
For more information on PPG’s electrocoat offerings, visit www.ppgautocoatings.com and www.ppgindustrialcoatings.com.
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