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The launch coincides with the 50th anniversary of the Dulux Dog in Australia, with the updated Weathershield supported by a new national campaign.
February 23, 2026
By: KERRY PIANOFORTE
Editor, Coatings World
Australia’s most popular exterior paint, Dulux Weathershield, has a new and improved formulation, offering greater protection for generations to come.
“We’ve combined the latest advances in paint formulation with our unique Maxi-Flex Technology to deliver our toughest paint yet,” said Richard Hansen, Marketing Director, Dulux.
The new Weathershield offers better protection from all weather conditions through its unique ability to expand and contract with the surface.
“We’ve enhanced its resistance to dirt, mould, algae, colour fade, and sheen loss, meaning your home looks freshly painted for longer,” said Hansen. “We’ve tested it across all Australian weather conditions to ensure it delivers maximum durability while maintaining vibrant color and sheen. Homeowners and trade painters alike can trust it to protect their homes for years to come.”
To celebrate this new chapter, Dulux is using the next generation of Dulux puppies in their Weathershield campaign.
“This year also marks 50 years of our iconic Dulux Dog in Australia so we thought it was fitting we celebrate this. Our puppies represent the next generation here in Australia and we know our new paint will last for generations to come.”
The Dulux Dog was first introduced to Australian households in 1976 with a dog called Mr. Boswell wearing a Dulux branded cap. Colour television was just a year old, and ‘Bos’ quickly became a firm favorite with the Australian public. The latest Weathershield campaign continues his legacy with the new generation of Dulux puppies featured across TV, billboards, digital, social and in retail channels.
“The Dulux Dog has been a symbol of trust and protection for Australian homes for half a century,” Hansen said. “This campaign is all about celebrating both our legacy and our commitment to keeping homes beautiful and protected.”
According to the firm, Dulux Weathershield is Australia’s most popular exterior paint, chosen by both homeowners and trade professionals. Approximately 1 in 10 Australians have repainted their home exteriors in the past six months using Weathershield. It is available nationally through Bunnings, Mitre 10, Home Timber & Hardware, Inspirations Paint, Paint Spot, and Dulux Trade Centres.
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