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Magnat Among Strongest Brands in Poland in 2026

Best Brands Poland is a ranking based on a study conducted by NIQ, one of the global leaders in the field of data analytics.

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By: Rachel Klemovitch

Assistant Editor

The Magnat brand, belonging to the Śnieżka Group‘s portfolio, was among the ten nominated brands in the new Best Home & Living category in the 5th edition of the Best Brands Poland ranking. 

Best Brands Poland is a ranking based on a study conducted by NIQ, one of the global leaders in the field of data analytics. 

In the 2026 edition, 400 brands from 40 product categories were analyzed. Positions in the list were determined by two indicators: Share of Wallet, reflecting the real market success of the brand, and Share of Soul, showing the level of trust, recognition, and sympathy of consumers. 8,000 Polish consumers took part in the study.

The Magnat brand’s ranking confirms its stable market position and the role that interior design products play in shaping the quality of everyday life.

The final gala of the Best Brands Awards 2026 took place on May 7, 2026 in Warsaw. The organizer of the Best Brands Poland ranking is Group One, and the substantive partner of the study is NIQ. 

During the event, the Śnieżka Group was represented by: Dawid Trojan, Vice President of the Management Board and Chief Marketing Officer; Łukasz Dobrowolski, Group Brand Director; and Marcelin Matusiak, Group Customer Intelligence Director.

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