Behr Paint Company announces the launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, an innovative paint and primer that combines positive environmental benefits with high-performance and durability.

This plant-based product is part of Behr Paint Company’s efforts to deliver on all fronts: performance, durability, low emissions, zero VOC, and renewable content. It contains a minimum of 20% plant-based ingredients, verified through third party lab testing in accordance with ASTM D6866.

This product, like most zero VOC paints, emits very low amounts of VOCs. Most emissions occur during painting and for 48 hours after. Some continue for two weeks or longer. While VOC emissions are very low, sensitive groups such as babies and asthma/allergy sufferers should minimize exposure.

BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer is the first 100% all-acrylic paint that meet the 20% minimum threshold of renewable materials set for the interior paints and coatings category by the USDA BioPreferred Program. The new product is also UL GREENGUARD GOLD certified, ensuring it has low chemical emissions and contributes to a healthier indoor environment.

“The launch of BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer marks a significant milestone in our commitment to developing products that are better for people and the planet,” says Andy Lopez, SVP, head of global marketing at Behr Paint Company. “This is innovation in action, offering consumers a more environmentally responsible choice without compromising the trusted quality and performance they expect from Behr.”

The key to the BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer breakthrough is its all-acrylic, zero-VOC formula. This unique formulation ensures that consumers get exceptional performance, durability, low emissions, zero-VOC, and renewable content.

Behr Paint Company’s environmental commitment extends beyond the BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer product’s formulation. The company focuses on responsible ingredient sourcing, efficient manufacturing, and using low-impact, recycled packaging.

“We are dedicated to driving meaningful change through sustainable practices across our entire organization,” says Megan Selby, president of Behr Paint Company. “From product formulation sourcing to how we support our communities–we believe it’s our ongoing responsibility to future generations.”

To highlight their commitment to community and sustainability, Behr Paint Company is partnering with Habitat for Humanity to donate 2,500 gallons of BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer to include in more than 100 homes across six affiliates in the U.S., including the 2025 Carter Work Project–a 25-home build in Austin, TX dedicated to sustainable and affordable living.

BEHR PREMIUM PLUS ECOMIX Plant-Based Paint & Primer is sold exclusively at The Home Depot. The product is currently available nationally online and can be purchased at select Home Depot stores across the U.S.