Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
New laboratory concept drives innovative, customer-centric product development.
November 26, 2025
By: KERRY PIANOFORTE
Editor, Coatings World
With a new laboratory at its site in Wuerzburg, Germany, BASF Coatings reinforces its position as a pioneer in digitalization, occupational safety, efficiency, and sustainability. The innovative “Lean Lab” concept focuses on developing and producing waterborne basecoats for customers in the European automotive industry.
“The Lean Lab in Wuerzburg is part of our global rollout. With this infrastructure, we are laying the foundation for modern, digitalized, and flexible product development, reaffirming our commitment to driving innovation and sustainability consistently across all regions,” said Dr. Ralf Otte, Vice President, Global Technology, Automotive OEM Coatings at BASF Coatings. “I am very proud of our project team, who implemented the concept with great commitment within the planned timeframe.”
The Lean Lab concept is currently being introduced at additional BASF Coatings sites worldwide and adapted to specific local requirements. The strategy is based on clear specialization: wet work is handled in the process laboratory, the product laboratory focuses on intensive customer support and continuous product optimization, and the laboratory services organize the provision of raw materials and supplies. Accordingly, work is divided into three areas: process laboratory, product laboratory, and laboratory services.
All workstations are ergonomically designed and equipped with state-of-the-art IT infrastructure. Every process is fully digitally recorded and efficiency oriented. The laboratory’s central location, close to production, enables close interdisciplinary collaboration and ensures rapid implementation of innovations.
The Lean Lab already meets future EU requirements for raw material classification and occupational safety. It drives digitization and efficiency in product development, with a strong focus on sustainability: optimized material flow, direct logistics connections, and centralized space save 25.1 tons of CO₂ annually. Resource utilization is further improved through consumption-based material supply.
Customized laboratory software and an RFID-based warehouse system in the new laboratory ensure transparent processes and automated data collection. Warehouse management, including raw material ordering, is also fully digital. A modern working café fosters creativity, teamwork, and employee well-being.
The BASF Coatings team in Wuerzburg develops and produces waterborne basecoats for automotive OEM customers around the globe. The new laboratory concept further strengthens the site’s role as a key hub and attractive employer in the region.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !