BASF and Cromology Advance Circular Coatings

BASF and Cromology announce a new step forward in circular economy solutions for the coatings industry. 

Cromology, a French paint manufacturer, will now integrate sustainable raw materials by sourcing the chemically recycled acrylic binder Acronal Ccycled from BASF for use in its Tollens interior wall paints.

Through this collaboration, BASF and Cromology contribute to reducing waste and lowering reliance on fossil resources, supporting the transition towards a more circular value chain in the coatings industry.

“This innovation allows us to combine high-performance decorative paints with a tangible reduction in environmental impact – without compromising on quality or application,” said Philippe Hosotte, Chief Innovation & Product Development Officer at Cromology. “It is a concrete step in our ambition to accelerate the use of circular raw materials across our products and contribute to a more sustainable construction ecosystem.”

“Our Acrona® Ccycled binders are well suited for high-quality interior wall paints. By using chemically recycled feedstocks, we conserve fossil resources and enable our customers to achieve a significantly reduced CO₂ footprint with identical product quality,” stated Dr. Robert Heger, Vice President Business Management Polymer Dispersions for Architectural Coatings & Construction for EMEA at BASF.

This partnership marks an important step towards scaling circular solutions in decorative paints and reflects both companies’ commitment to reducing environmental impact across the value chain.

Technology partners convert end-of-life tires into a secondary feedstock, pyrolysis oil, via pyrolysis technology. In the ChemCycling process, this oil is fed into BASF’s Verbund production at the start of the value chain, replacing fossil feedstocks.

Using a third-party audited mass‑balance approach, the share of the recycled feedstock is attributed to selected products manufactured in the Verbund. The resulting Ccycled binders are independently certified according to REDcert² and have the same properties as conventionally produced products.

To provide transparency on the certified chain of custody of the mass balance approach, Tollens paint Maxiline+ has also been certified according to REDcert².