PPG Introduces SEM Products for Body Shops in Mexico

PPG announced the launch of its SEM brand to the automotive repair industry in Mexico. The SEM brand has more than 70 years of experience manufacturing products for vehicle surface preparation and repair, including abrasives and finishing products.

Recognized by industry professionals in the United States and Australia, the SEM brand has established itself as a benchmark in solutions that optimize refinish processes and enhance the quality of the final finish. Under the concept “The choice of the pros,” the brand aims to support painters, detailers and automotive specialists in achieving professional finishes with less material waste by providing the right solutions for each stage of the process. From efficient surface preparation using high-performance abrasives, to precise masking and fast, effective repair of minor damage with aerosol systems, SEM products enable a more streamlined workflow and consistent, high-quality results.

“In Mexico, more than 45,000 automotive painters work under pressure to deliver high-quality finishes – performance at the body shop level is critical to profitability and customer satisfaction,” said Alejandra Gallego, PPG director, allied products, automotive refinish. “Therefore, every phase of the process becomes especially relevant. Surface preparation can represent up to 60% of a refinish job, making it a critical step. Any failure directly impacts adhesion, color, and the final finish, making high-performance solutions essential.”

The SEM brand offers a comprehensive portfolio now available in Mexico, designed to support professionals throughout the refinishing process. It includes high- and mid-performance abrasives for fast, consistent sanding; detailing solutions for superior correction and finishing; high-performance masking tapes for precise application; and an innovative custom aerosol system for quick, clean touch-ups in the workshop.

“The introduction of the SEM brand in Mexico expands PPG’s offering for the automotive refinish market, allowing us to provide more comprehensive solutions for body shops,” said Juan Pablo Reyes, PPG sales and business development manager, Mexico, Automotive Refinish. “By broadening our portfolio beyond coatings, we help customers improve efficiency, consistency and the overall performance of their repair processes, supported by PPG’s leading technology, expertise and trusted brands.”

SEM products will be available during the first half of 2026 at points of sale through PPG-authorized distributors, as well as in Comex® stores in cities including Mexico City, Guadalajara, Monterrey, Puebla, León and Tijuana.