Benjamin Moore launched its fifth-annual Contractor Appreciation Month – the paint industry’s premier celebration of residential and commercial painting professionals across North America.

This year’s initiative marks the program’s fifth anniversary honoring the skilled professionals who use Benjamin Moore paints to transform the spaces where people live and work.

Since its launch in 2022, the Contractor Appreciation initiative has grown from a single week of recognition into a month-long movement, engaging more than 35,000 professional painters across the U.S. and Canada in 2024 alone.

“For generations, painting contractors have remained at the heart of Benjamin Moore,” said Mindy Murphy, VP, customer segmentation marketing at Benjamin Moore. “Over the past five years, Contractor Appreciation Month has given us the opportunity to celebrate that commitment at a scale the entire industry can feel – bringing together the painters who show up every day with skill, dedication and an unwavering commitment to their craft.”

This year’s celebration features:

• Contractor Appreciation On Tour – Traveling experiential activation and hospitality events by Benjamin Moore spanning 16 On Tour stops across seven North American markets – Seattle, WA; Portland, OR; Chicago, IL; Nashville, TN; the New York/New Jersey Tri-State area; the Greater Boston, MA area; and Toronto, ON – from March 31 through May 6, 2026 to maximize contractor access across all markets, in partnership with its network of locally owned and operated retailers

• In-store events, exclusive promotions and giveaways hosted by locally owned Benjamin Moore retailers across North America – extending the Contractor Appreciation Month celebration beyond On Tour stops to painting professionals in every market, providing opportunities to network, elevate their craft and connect with Benjamin Moore brand representatives

• Two Ford F-150 Platinum giveaways – for the first time in the program’s five-year history – one for a U.S. contractor and one for a Canadian contractor, each receiving a fully custom-wrapped truck for their painting business

• Product innovation showcases featuring two flagship Benjamin Moore interior coatings formulated to deliver the premium performance professionals – and their clients – expect:

Regal Select Interior – The most popular Benjamin Moore paint that delivers excellent hide and coverage and is formulated with proprietary Stain-Release technology to drastically reduce scuff marks.

• Advance Interior – A premium waterborne alkyd delivering exceptional application and breathtaking results, with excellent flow and leveling, and a formula that cures to a hard, furniture-quality finish.

Painting professionals can participate in Contractor Appreciation Month by attending an On Tour event in one of seven North American markets or visiting a locally owned Benjamin Moore retailer hosting a local celebration – and in-person attendance is the only way to enter the Ford F-150 Platinum giveaway. Follow @benjaminmoorepro on Instagram, sign up for professional email updates, join the Benjamin Moore Contractor Rewards loyalty program, or visit benjaminmoore.com, to find events near you.