Chemetall, the surface treatment global business unit of BASF Coatings, and Azelis, the reference innovation service provider in the speciality chemicals and food ingredients industry, have expanded their distribution partnership agreement in Canada. Azelis has been appointed to distribute Chemetall’s surface treatment for general industrial applications throughout Canada.

This expanded partnership highlights the complementary capabilities of Azelis and Chemetall, as well as their shared commitment to customer excellence. Azelis’s digital tools and platforms were key drivers in strengthening this relationship. Through Azelis’s customer portals, customers can easily access Chemetall’s cutting-edge, high-performance surface treatment technologies and solutions. Combined with Azelis’s deep regional market knowledge, technical expertise, and hands-on local support, these portals provide 24/7 access to download technical and safety information, place orders, and request samples. 

“Partnering with Azelis represents a strategic initiative that supports our goal of providing customers with industry-leading Chemetall solutions while capturing emerging market opportunities,” said Karlheinz Zander, BASF’s Vice President Surface Treatment North America. “Our collaboration with Azelis strengthens our ability to deliver tailored, innovative solutions to customers across Canada and reinforces our commitment to supporting the growth of the surface treatment industry in this region.”

“We’re excited to deepen our relationship with Chemetall and broaden our partnership throughout Canada. Our demonstrated success in other regions, combined with our technical capabilities, market intelligence, and strong customer connections, creates a solid platform for this new phase in the Americas. Through our responsive and locally focused strategy, we’re dedicated to providing customised support and accelerating growth,” commented Alex Graham, Managing Director, Azelis Canada.