Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
Looking to hire in the coatings industry? Post your job on Coatings World and get in front of thousands of chemists, formulators, engineers, and industry experts actively seeking new opportunities.Explore the latest job opportunities in the coatings industry. View current openings and take the next step in your career today.
What are you searching for?
Waterborne formulation sets new benchmark for faster finishing, sustainability.
March 12, 2026
By: KERRY PIANOFORTE
Editor, Coatings World
PPG has launched PPG AQUACRON Waterborne Shop Primers (WSP) for structural steel. This breakthrough technology is suitable for all climates and combines rapid curing with a smooth finish and low volatile organic compounds* (VOCs), delivering a balance of properties unmatched in existing waterborne primers.
PPG Aquacron WSP primers feature a water-resistant layer that minimizes the need for sandblasting and surface preparation before top-coat application and installation, leading to substantial savings in time, labor and cost. (Source: PPG)
PPG Aquacron WSP primers are factory applied to protect steel beams, purlins, joists and framing against flash rust and corrosion that may occur on job sites, especially when materials are stored outdoors. They feature a water-resistant layer that minimizes the need for sandblasting and surface preparation before top-coat application and installation, leading to substantial savings in time, labor and cost.
“Developing a lower-VOC, faster-drying formulation with a smoother finish and adaptable across environmental conditions is a benchmark achievement in waterborne primers,” said Brian Smith, PPG business manager, liquid coatings, Industrial Coatings.
Existing waterborne primers are slow drying, requiring 12-24 hours to fully cure, and prone to surface defects. With PPG Aquacron WSP primers, steel fabricators have a water-based, sustainably advantaged solution** that delivers a smoother finish and cures in just two minutes under standard heat. This represents an opportunity for high-volume operators to accelerate throughput and reduce space needed for drying and curing parts before shipping.
PPG Aquacron WSP primers have VOC emissions similar to those found in standard residential-grade paints and are stable under varying temperature and humidity. These features help steel fabricators comply with stringent emissions regulations and streamline product specification and sourcing by eliminating the need for climate-specific primers.
This innovation illustrates PPG’s commitment to sustainably advantaged solutions that deliver on durability, performance and efficiency.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !